According to Macolm Gladwell, author of Blink: The Power of Thinking Without Thinking, buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.
Images are the first impressions we as consumers absorb. Instead of reaching for the stock photography account, consider this: a study by MECLABS found that people are generally smart enough to know whether an image is stock or not and as a result, conversions were 35% higher for campaigns using high quality original photography. People buy into what they feel is real and authentic.
Before I started my career as a web developer, I built a photography career by shooting weddings and portraits. Today, I find myself reaching for the camera just as often as I work on web development projects. Whether it’s a quick product shot or a large commercial production, my skills as a photographer allow me to quickly produce high quality imagery for immediate use in web, print, or digital ad placement. I realized that much of my success as a digital marketing professional is attributed to being able create highly engaging imagery on the spot.