Top 10 Free Marketing Tools for Small Businesses
The marketing landscape has changed dramatically over the past decade. Unless you are a marketing manager of a medium to large size company, you probably don’t have the budget for TV spots, billboards, or fancy marketing automation platforms. You may be an entrepreneur with next to no marketing budget. Thanks to the many free digital marketing tools available, you can grow your brand without shelling out tons of cash. I have comprised a list just some of the best free tools I use or have used on a daily basis and this list continues to grow.
10 – Eventbrite
Events are a great way to bring people together so you can tell them all about your brand new widget. Creating an event is free as long as you don’t collect money from the attendees.
9 – Yoast SEO
Did I mention that keywords are important? Yoast SEO is a plugin for WordPress that integrates many great SEO tools. The most important tool in its toolbox is the keyword health monitor. You simply enter a keyword for the page you wish to optimize the content for and it will report how well that keyword is positioned in that page.
8 – Social Media
I’m not going to get into this one other than to say that if you are not using social media… you mine as well close up your shop and find another way to fulfill your life’s dream.
7 – Wufoo
Creating opt-in lists are not only created in Mailchimp. You can also use web forms such as ones that are easily created in Wufoo, let’s say a simple contact form, that allow the user to choose to opt into your Mailchimp email lists. Wufoo allow you to create a maximum of three free forms with their free membership option.
6 – WordPress
I’m a big fan of WordPress. This site runs on it. Most of the world’s websites run on it. You can choose to download a copy to run on your hosted server at WordPress.org or you can let WordPress host it by creating an account at WordPress.com. The great advantage that WordPress has over other content management systems is that there are tons of free and paid plugins to do whatever it is that you want your site to do.
5 – Mailchimp
Here we are in 2017 and people still use email to communicate. I surely thought that we would be reading each other’s minds by now. Email marketing is an essential piece of any digital marketing campaign. Mailchimp offers a limited and branded membership tier that is free – like O.J. Simpson. Select from multiple templates or you can code your own email design. Other membership levels offer many great features such as A/B testing and automation but they are not free – like Jerry Sandusky.
If your keywords are too specific, then it is likely that no one will use that keyword to land on your page. Alternatively, using keywords that are too broad will not allow your page to compete among the noise. Google Adwords is intended to be used for online paid ads. However, you can use the Adwords Keyword Planner tool to help you find keywords that hit that sweet spot.
3 – Hootsuite
Facebook, Twitter, and Instagram currently rule the roost as the most popular social media platforms. Posting to each of these platforms is a must to get the farthest audience reach. Hootsuite takes the pain out of social media marketing by allowing you to manage and post to many social media channels at one time. You can even automate your posts to publish at future dates. Hootsuite offers a free plan that is limited to three social media accounts but that should be sufficient for most small business needs.
2 – Youtube
Youtube is now the world’s second largest search engine. This is undoubtedly the most underutilized marketing medium. Video provides a much more engaging experience than any other communication medium. You most likely have a video camera in your pocket right now. Why not take advantage of it?
1 – Google Analytics
Your website is a living breathing growing beast. The only way to keep it alive is to feed it keywords. You must learn how to make it faster, make it smarter, and transform it to adapt to its surroundings. Google Analytics can help identify keywords that people use to land on your page, get real-time traffic data, check your website’s health, and most importantly – it helps to understand your audience’s behavior.